Swanson: Deion Sanders has everyone talking, and it's fantastic.

Colorado's new coach should make coachspeak unfashionable because more coaches speaking their thoughts will make college football more enjoyable. 

Because I don't know you, but I've never liked when people lie to me and call a rivalry game “another game to me.” Caleb Williams, yes. 

I don't believe coaches when they claim ignorance about everything outside their Pinocchio noses. 

Prior to the season, Oregon coach Dan Lanning stated during Pac-12 Media Day that team expectations are irrelevant outside of the locker room. Yes, sure. 

Our athletes are well-versed in nothing burgers, vanilla coachspeak, and a Prix Fixe Menu with no bulletin board stuff. 

I can always go for a rare honest thought. Give me raw. 

If you feel confident and will beat the other guy, great! I hope you're competing.  

Additionally, the other guy knows and probably feels the same way. It's fun that way. 

I don't expect USC's well-groomed team to add much more sauce this week before their Saturday morning match with Colorado (2-1) in Boulder. 

Coach Lincoln Riley cares so much about messaging that Luca Evans was benched for two days last week for making a harmless judgment about a player's demeanor. 


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