Tracey Edmonds is an African-American businesswoman who is Deion Sanders's girlfriend and fiancee.
Edmonds Entertainment Group Inc. and Alrightnow.com are both run by the 56-year-old. From 2014 to 2017, she also co-hosted the television show Extra.
She now serves on the Producers Guild of America's national board of directors.
Edmonds, an ethnically black woman, attended Stanford University, one of the most prestigious educational institutions in the United States, like Sanders.
Since 1997, she has produced nearly 20 television shows. She won an Emmy for her work at Extra, one of the most coveted awards in show business.
She totally supports her fiance's professional objectives, posting remarks following the Buffaloes' first two victories.
She sent the following statement on social media after the team defeated the Cornhuskers in Week 2:
Tracey Edmonds stated after the Buffaloes defeated TCU in the first full week of college football:
Coach Prime and Edmonds initially met in 2012 at the premiere of a film produced by Edmonds.
Other business meetings brought them together in the months that followed, and their romance blossomed.